Wednesday 19 June 2024
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businesspost - 8 days ago

The Media Monitoring Industry in Nigeria: Key Players, Specialties, and the Need for an Association

By Philip Odiakose The media monitoring industry in Nigeria plays a pivotal role in shaping the landscape of advertising and public relations (PR). This industry, through its various key players, provides essential services that ensure brands can effectively track their media presence, evaluate their campaigns, and make data-driven decisions. Despite its importance, the media monitoring industry in Nigeria remains underappreciated and lacks the necessary recognition and standardization due to the absence of a dedicated industry association. I will be discussing the leading MMOs in Nigeria and their speci Media Monitoring Services, Nigeria (MMSNL) is a prominent player specializing in broadcast media


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