Monday 19 April 2021
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leadership - 2 month ago

Without Customer Data Brands Can’t Survive, Says Terragon CEO

By Our Correspondent The chief executive officer of Terragon, Mr Elo Umeh has said that ownership of customers’ first-party data is very critical in the survival of any brand. Umeh who explained this during a chat with our correspondent in his office stated that, “first party customer data is the most valuable data businesses own [ ]


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