Friday 15 February 2019
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allafrica - 9 days ago

Africa: Start-Up Creates Business Model Reaching Informal Shops and Medicine Sellers

[Innovation in Africa] Every1Mobile has bought together an ability to create channels to reach and engage with communities with private sector partners. The result is a business that wants to improve the skills of informal retailers and give their customers health information and loyalty vouchers for health and hygiene products. Russell Southwood talked to Algy Williams, CEO, Every1Mobile about how it happened.

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